Urgo Medical had a simple mission: traditional grease-based bandages were hurting patients instead of healing them. Urgotul is a gel-based dressing that maintains a moist wound environment, preventing the wound from drying out and protecting fragile skin from damage during removal.

 

We created a radical campaign for the medical sector called “Make the Change.” The campaign challenged healthcare professionals to push back against inferior products and choose solutions that prioritize real healing not unnecessary pain.