Caudwell Children is a charity dedicated to empowering disabled and neurodivergent children. 

The new brand purpose is built around a simple yet powerful idea – every child is born with their own unique potential – Our design idea unlocks the meaning of ‘potential’ to champion the individuality of each and every child.

At the heart of our new visual brand identity is a new ‘i’ key brand asset. A positive visual representation of the unique potential and personality of every child to symbolise thriving growth and shining a light on each child’s journey.