IE School of Architecture & Design, a globally recognized institution, needed a bold new identity that reflected its renowned reputation and innovative spirit.

At the heart of A&D lies a culture of collaboration. The school operates on the principle of “Yes &” the idea of building upon each other’s ideas to move the conversation, and design, forward. This mindset became the foundation of the new visual identity.

This led to utilising the & a symbol of connection and collaboration. We transformed it into a dynamic brand mark that flexes across the design system, visually representing the many voices and disciplines that come together within the school.